Privacy Policy
Privacy at BeBarefoot
Clear information about your personal data.
This notice explains what information we use when you shop with us or use our website, why we use it, who may receive it and how you can exercise your rights.
Company ID 52624960 · Slovakia
We normally respond without undue delay and within one month.
Analytics and marketing cookies can be refused or withdrawn at any time.
01 · Controller
Who is responsible for your data?
The controller of personal data processed through www.bebarefoot.eu is:
JOiO, s. r. o.
Registered office: Stupava 5574, 900 31 Stupava, Slovakia
Company ID: 52624960
Tax ID: 2121129252
VAT ID: SK2121129252
Registered in the Slovak Commercial Register, Section Sro, entry No. 141542/B
Correspondence address: Páričkova 18, 821 08 Bratislava, Slovakia
Email: info@bebarefoot.eu
We process personal data under Regulation (EU) 2016/679 (GDPR), Act No. 18/2018 Coll. on Personal Data Protection and other applicable laws.
02 · Processing
What we process and why
We only use personal data for specific purposes and on an appropriate legal basis. The exact information depends on how you use our shop.
Orders and checkout
We process your name, contact details, billing and delivery details, order contents, payment status and communication connected with the order.
PurposeTaking and fulfilling your order, arranging payment and delivery, sending order information, handling returns and complaints.
Legal basisSteps before entering into a contract and performance of the contract; compliance with accounting, tax and consumer-law obligations.
Customer account
If you create an account, we process your email address, authentication data and any details or order history saved in the account.
PurposeCreating and maintaining the account you requested and making repeat shopping easier.
Legal basisPerformance of the account service requested by you. Creating an account is not, by itself, consent to marketing.
Customer support
When you contact us, we process your contact details, the content of your message and any information needed to answer the request.
Legal basisPerformance of a contract or steps at your request before a contract; compliance with legal obligations; and our legitimate interest in providing support and protecting legal claims.
Newsletter
When you subscribe, we process your email address and information needed to record and manage the subscription. Every marketing email includes an unsubscribe option.
Legal basisYour consent. Where the law permits us to contact an existing customer about our own similar products, we may rely on our legitimate interest and the statutory direct-marketing exception. You can object or unsubscribe at any time.
Website and cookies
Technical information may include IP address, device and browser data, referring page, pages viewed, interactions, cookie identifiers and similar online identifiers.
PurposeOperating and securing the website, remembering necessary choices, understanding site use and measuring or improving communication.
Legal basisNecessary cookies and security measures are used to provide the service and protect our legitimate interests. Analytics and marketing technologies are used only on the basis of your consent.
Shoe Finder and Foot Measurement
The Barefoot Shoe Finder uses the measurements and preferences you enter to display suitable products. We do not ask the tool to connect those measurements with your customer account or order. Technical connection data may be processed by the provider that hosts the embedded tool.
The Foot Measurement prototype processes the photograph you select locally in your browser. The photograph is not uploaded to or stored by BeBarefoot. Ordinary technical website logs still apply when the page is visited.
Legal basisProviding the tool at your request and our legitimate interest in helping customers choose suitable products. Optional analytics remain subject to your cookie consent.
Security and legal claims
We may use relevant account, order, payment-status, communication and technical information to prevent misuse, keep the service secure, establish or defend legal claims and respond to lawful requests from authorities.
Legal basisOur legitimate interests in security and the protection of legal rights, and compliance with legal obligations.
Is providing data required?
Fields marked as required during checkout are necessary to enter into and fulfil the purchase contract or to meet a legal requirement. Without them, we cannot process the order. Optional information does not have to be provided.
We do not use solely automated decision-making that produces legal or similarly significant effects. Product suggestions from the Shoe Finder are informational and remain your choice.
03 · Recipients
Who may receive your data?
We do not sell personal data. Depending on the service you use, your choices and your destination, necessary data may be shared with:
- our e-commerce and hosting provider, Shoptet;
- the delivery company selected for your order, including Packeta/Zásielkovňa and other postal or courier partners;
- payment providers, including GoPay and the operator of the payment method you select;
- analytics, advertising and social-login providers when the corresponding feature or cookie consent is active, including Google, Microsoft and Meta services;
- Trustpilot where its review widget or review service is used;
- the hosting provider of the embedded Barefoot Shoe Finder;
- accountants, tax or legal advisers, IT support and other professional suppliers bound by confidentiality and data-protection duties;
- public authorities where disclosure is required by law.
Some recipients act as our processors and follow our instructions. Others, particularly payment providers, delivery companies, social-login providers or public authorities, may process data as independent controllers under their own privacy information.
04 · Transfers
Transfers outside the EEA
Some technology providers may process personal data in countries outside the European Economic Area, including the United States. Where this happens, the transfer is based on an applicable European Commission adequacy decision, including the EU–US Data Privacy Framework for participating certified organisations, or on another safeguard permitted by Chapter V of the GDPR, such as Standard Contractual Clauses.
You may contact us for information about the safeguard relevant to a particular service. We do not rely on the former EU–US Privacy Shield.
05 · Retention
How long we keep data
- Orders, invoices and accounting records: for the period required by tax and accounting law, generally 10 years.
- Customer account: until you close it, while order and accounting records may remain stored for the statutory period.
- Support, returns and complaints: for as long as needed to resolve the request and for the relevant limitation or legal-claim period.
- Newsletter: until you withdraw consent or object. We may keep a minimal suppression record so that we respect the unsubscribe request.
- Analytics and marketing data: according to the lifetime of the relevant cookie, consent setting and provider retention period, or until consent is withdrawn where applicable.
- Security logs and legal claims: only for the period reasonably necessary for security, investigation or the protection of legal rights.
When the relevant period ends, data are deleted or anonymised unless further storage is required by law.
06 · Cookies
How cookies work here
Necessary cookies are used to keep the shop working, secure the session, remember the basket and provide functions you request. They cannot be switched off through our consent panel.
Analytics cookies help us understand how the website is used. Marketing cookies may be used to measure campaigns or display more relevant communication. We use these non-essential categories only after you enable them.
You can refuse them during your first visit and change or withdraw your choice at any time through Edit cookie settings in the footer. Withdrawing consent does not affect processing that took place before withdrawal.
07 · Your rights
You remain in control
Depending on the circumstances, you have the right to:
- request access to your personal data and a copy of it;
- have inaccurate or incomplete data corrected;
- request erasure of data where the legal conditions are met;
- request restriction of processing;
- receive data you provided in a structured, commonly used, machine-readable format where the right to portability applies;
- object to processing based on legitimate interests;
- object at any time to processing for direct marketing;
- withdraw consent at any time, without affecting the lawfulness of processing before withdrawal;
- lodge a complaint with a supervisory authority.
To exercise a right, email info@bebarefoot.eu or write to our registered or correspondence address. We may request only the additional information reasonably necessary to verify your identity.
We respond without undue delay and normally within one month. Where permitted by the GDPR, this may be extended by a further two months due to the complexity or number of requests; we will inform you of the extension and the reason.
08 · Security
How we protect information
We use appropriate technical and organisational measures designed for the nature and risk of the processing. These include access controls, secured accounts and devices, encrypted website connections, supplier controls and procedures for handling incidents and data-subject requests.
No online service can promise absolute security, but we review and adjust safeguards where appropriate.
09 · Questions and complaints
Contact us first — or contact the authority
If you have a privacy question or concern, contact us at info@bebarefoot.eu. You also have the right to lodge a complaint with the Personal Data Protection Office of the Slovak Republic.
Privacy contact
JOiO, s. r. o.
Páričkova 18, 821 08 Bratislava, Slovakia
info@bebarefoot.eu
Last updated: 12 October 2026. We may update this notice when our services, suppliers or legal obligations change.